About the Role

Are you passionate about crafting innovative social media campaigns that drive measurable results? As a Paid Social Media Specialist within our team, you’ll play a pivotal role in delivering First Time Deposits (FTDs) through dynamic and data-driven strategies. Working across platforms like Facebook, Instagram, TikTok, and more, you’ll take ownership of impactful campaigns in a fast-paced, results-oriented environment. Your responsibilities will include the following:

• Develop and execute tailored paid social media strategies designed to maximize FTDs in the iGaming industry.
• Manage end-to-end campaigns across platforms such as Facebook, Instagram, TikTok, and Snapchat, optimizing for visibility, engagement, and conversions.
• Conduct in-depth audience segmentation to create personalized ad experiences that resonate with key demographics.
• Collaborate with design and content teams to produce compelling ad creatives aligned with brand objectives.
• Monitor, analyze, and report on performance metrics (CTR, CPA, ROAS) to refine and enhance campaign effectiveness.
• Conduct A/B tests on creatives, messaging, and landing pages to identify winning combinations for driving conversions.
• Efficiently allocate and manage campaign budgets to maximize ROI and ROAS while aligning with business goals.
• Stay ahead of trends, platform updates, and compliance requirements to maintain competitive and cutting-edge strategies.

Requirements

• Minimum of 3 years managing paid social media campaigns, preferably within the iGaming or affiliate marketing sectors.
• Proficient in tools like Facebook Ads Manager, TikTok Ads, and other paid social platforms.
• Strong ability to analyze performance data and make data-driven decisions to optimize campaign outcomes.
• Demonstrated experience conducting A/B tests for ad creatives, targeting, and placements.
• Familiarity with tracking tools such as Google Analytics, Facebook Pixel, Proxy, Cloaker, and conversion tracking mechanisms.
• Fluency in English, both written and spoken.
• Understanding of compliance regulations within the iGaming industry.

Why Join Us?
Work remotely in a dynamic and fast-paced industry.
Opportunity to shape impactful campaigns that drive measurable business results.
Collaborate with a team of talented professionals dedicated to innovation and excellence.