We are seeking a talented and enthusiastic Paid Media Specialist to join our team. The ideal candidate will be responsible for the planning, execution, and optimization of paid advertising campaigns across various platforms. You’ll play a crucial role in driving client success through effective paid media strategies.

Key Responsibilities:

• Develop, implement, and manage paid advertising campaigns on platforms such as Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, and others as required.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Write compelling ad copy and work with designers for engaging ad creatives.
• Monitor campaign performance daily, identify trends, and make data-driven optimizations to achieve client KPIs (e.g., ROI, CPA, impressions, clicks).
• Prepare and present regular performance reports to clients, highlighting insights and recommendations.
• Stay up-to-date with the latest industry trends, platform updates, and best practices in paid media.
• Collaborate with other internal teams (e.g., SEO, Content, Account Management) to ensure integrated strategies.

Required Skills & Experience:

• Proven experience (1-3 years preferred) in managing paid media campaigns, ideally within a digital agency environment.
• Strong understanding and hands-on experience with Google Ads and Meta Ads platforms.
• Proficiency in campaign management, optimization, and reporting.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent communication skills, both written and verbal, for client interaction and internal collaboration.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.

Bonus Points If You Have:

• Experience with other ad platforms (e.g., TikTok Ads, Pinterest Ads, programmatic).
• Google Ads certifications.
• Experience with analytics tools (e.g., Google Analytics 4).
• A passion for digital marketing and continuous learning.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a diverse range of clients and industries.
• Collaborative and supportive team environment.
• Opportunities for professional growth and development.