Digital Marketing Agency – Head of PPC – Remote within UK

The Role in Brief

We are looking for an inspiring, commercially sharp Head of PPC to spearhead our paid media department. This is a pivotal leadership role within the agency. You will be responsible for the strategic direction of our entire paid portfolio (spanning Google Ads, Bing, Meta, and emerging programmatic channels), managing a talented team of remote specialists, and acting as the senior strategic touchpoint for our tier-one clients.

This isn’t a role for a theorist. You will actively guide team methodology, pitch to high-value prospects, and ensure our agency remains at the absolute cutting edge of automation, first-party data strategies, and tracking infrastructure.

Your Core Responsibilities

Department Leadership & Mentorship

• Grow the Talent: Lead, mentor, and upskill a remote team of Paid Media Managers and Executives. Foster a culture of continuous learning, testing, and accountability.

• Process & Frameworks: Define and standardize agency-wide PPC frameworks, naming conventions, optimization schedules, and reporting templates to ensure flawless delivery.

• Resource Management: Monitor capacity across the department, ensuring optimal account distribution and forecasting future hiring needs as the agency scales.

Strategic Oversight & Innovation

• Macro Strategy: Review and elevate client strategies, ensuring accounts are structured for performance, utilizing advanced bidding strategies, and maximizing value from client budgets.

• Alpha/Beta Testing: Keep the agency ahead of the curve by securing access to platform betas (Google, Meta) and pioneering new ad tech, automation script deployments, and AI-driven workflows.

• Privacy & Attribution: Lead the agency’s transition through privacy-first tracking landscapes, championing server-side tagging, Enhanced Conversions, and robust attribution modeling.

Client & Commercial Growth

• Senior Client Counsel: Act as the high-level strategic advisor for key clients, translating complex performance data into clear, commercially minded business updates.

• Pitch Winning: Partner with the Sales and Strategy teams during new business pitches, audit prospective client accounts, and articulate our agency’s PPC proposition to secure high-value contract wins.

What We Are Looking For

• Agency Pedigree: 6+ years of experience in Paid Media, with at least 2+ years leading a team within a UK fast-paced digital agency environment.

• Multichannel Mastery: Deep, expert-level knowledge of the Google Ads ecosystem (Search, PMax, Shopping, YouTube) alongside a strong operational grasp of Paid Social (Meta, LinkedIn, TikTok).

• Commercial Acumen: You don’t just look at CTR and ROAS—you talk to clients about blended CPA, MER (Marketing Efficiency Ratio), and business profitability.

• UK Market Expertise: Comprehensive understanding of the UK digital landscape, consumer behavior, and regional marketing nuances across both Lead Gen and E-commerce verticals.

• Inspiring Communicator: Exceptional presentation and storytelling skills, with the ability to command a room (or a Zoom call) and distill complex data into actionable insights for non-technical stakeholders.

What’s In It For You?

• 100% Remote Workspace: Work from anywhere in the UK with core hours built around collaborative flexibility.

• Culture of Trust: We measure success by output and client retention, not by green Slack dots or hours logged.

• Clear Progression: Direct access to agency founders with a clear pathway to a Board-level/Director role as the department scales.

• Benefits Package: Generous holiday allowance, dedicated personal development budget, top-tier tech setup, and regular in-person agency meetups in London/Manchester.